Hi! I’m Connie – the face behind Copy by Connie!

I’m a strategic copywriter, with a passion for writing purposeful copy that connects and converts. 

My superpower is combining copywriting with crucial brand strategy, making sure I never write copy for “just one piece” but rather taking a holistic approach to representing your brand through your unique positioning, tone of voice and style of communication. 

I am passionate about crafting copy through the lens of your brand character, carefully choosing the most targeted and compelling words to represent your brand at the point where people will “meet”, engage with, buy, and ultimately invite your brand to be a part of their lives.

With over 15 years experience in the professional marketing world my sweet spots for copywriting are:

Brand copywriting – brand strategy, brand guidelines, tone of voice and messaging

Creative content – building relationships, adding value and driving brand links and recognition

Social media copy – converting social scrollers into customers and advocates

Storytelling – capturing attention, creating emotion and incentivising action

Direct response sales copy – driving demand through urgency 

Web & SEO copy – informing, engaging and converting

Business communication copy – framing business communication to capture interest, build credibility and persuade decision and action   

I want my copywriting work to be purposeful – to bring meaning and value to the target audience and the world at large, by hitting my client’s brief on the head, and setting apart the brand’s copy and content to find it’s natural place to shine. 

Although my words will be written for a specific client and brand, they will ultimately reflect my own personal brand values and therefore I strive to make all of my copy convey a purposeful and powerful impact in the mediums and channels in which they are viewed.